Challenge & Solution

Oblique Design joined forces with Shovel’s creative director, Tara Kester, for the look, feel, and layout of the high-end sports car catalog featuring the Lexus IS F. The challenge was to communicate elegance, sophistication, and performance in one brochure. The solution? We modeled these elements through slick metallic type and graphic accents played out through an understated black background with high-end photography.