Challenge & Solution

This splash page introduces a 14-part video series which followed NFL hopeful and SKLZ athlete LaMichael James on his Road to the Pros. The challenge and objective of this site were to get fans excited for what was to come. Hierarchy of content was critical here—putting the sneak peek video on center stage. We used a football stadium for the background image to create visual depth and interest and closely mirrored elements (ie buttons and angled corners) from the SKLZ parent site to keep consistent with the brand.