Challenge & Solution

Mountainsmith, a designer of high-performance backpacks, lumbar packs, travel storage, camera bags, and luggage, was challenged with inconsistent branded packaging across its 70+ product line. Shovel went back to basics, bringing this historic brand back to its roots, playing off the black and yellow in its striking logo while adding the subtle horizon line of mountains in the background and large product photos. Results? Sales were up and retailers were psyched at the way the packaging jumped off the shelves—both visually and in sales.