Challenge

How does a protein bar stand out on the shelves from the sea of other protein bars? Though one of the obvious choices would be to differentiate the bar with loud colors, many other brands in this category have taken this route. Koogbar is also a relatively new bar on the market, making the need for brand awareness a top priority.

Solution

We differentiated this bar by its ingredients. Koogbar is made up of all natural ingredients with the desired protein to fat ratio in the health and fitness world. We made the contents of this bar do all of the talking by typographically featuring this info very large on the packaging. The results? Even with being a relatively new, local brand, Koogbar has successfully gotten into multiple large chain grocery stores as well as on eye-level shelf space at numerous local markets.