Challenge

BroVance is an advanced real estate agent mentoring membership program led by Joe Stumpf, a legend within the field. This rapidly growing organization was in need of branding worthy of its high end service, as well as a website that draws in prospective members and seamlessly guides them through the application process.

Solution

BroVance is committed to helping its members “reach the next level of success”. It was Shovel’s task to help BroVance reach its next level of success by delivering upmarket, yet approachable, minimalist branding, and a sparkling-new, user-friendly website. We designed BroVance.com to feel like entering an exclusive club, but one that’s free of any pretentious and/or fancy-pants vibes. The bottom line: functionality is king. Nothing gets in the way of the site’s ease of use. We struck a careful and deliberate balance between premium design and straight-to-the-point user experience.

Launch Website