Tara Kester

By Tara Kester

Fresh content on your website via blog posts is critical for Google search rankings and to just give your following a reason to keep coming back to your site and see some of your (and your team’s) personality. It can be OVERWHELMING though to think of what to post every day, week, or month—and it seems like almost every topic has been covered. So why not get a little creative? Here are some ideas that won’t take long to implement (unless you want them to) and are super fun for your audience to watch and read. One thing you should know before watching this video—these ideas are a little silly. So you have to be willing to not take yourselves too seriously. Even if your company deals with a serious topic (e.g. we have many clients in healthcare), there are still tame versions of these ideas that you could implement (well, maybe consult your legal team first : ) Hope you enjoy this video.



Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.

About the Author

Tara Kester

Tara Kester

A graphic designer and digital marketer by trade, Tara (Brouwer) Kester started Shovel Creative in 2010 out of a passion for good design and customer service. To scale upon her core values of never leaving a client hanging or missing a deadline, her very first hire was a project manager. Since starting Shovel, Tara’s passion has extended to data and psychology-driven design—design that is proven and tested to connect with its audience and drive leads and sales. She is also committed to leadership and supporting her team. Tara has worked with high-profile brands such as Sony Online, Lexus, Pantone, Activision, THQ, and Warren Miller. For fun, she enjoys being outdoors by way of rock climbing, hiking, camping, and the occasional surf session. She also enjoys singing and playing her guitar.

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