Defining your target audience can be scary. Because if you limit the people whom you tell about your product and services, then you’re also limiting sales, right? It would logically seem that way. However, by targeting EVERYONE, you target NOONE—meaning that if you put a general blanketed message out there to the world, you’re not using specific language, images, or colors to truly speak to and relate to the people who need your product or services the most. So sad! So here are some simple tips on how to get clear on whom you’re currently serving and/or want to serve.
Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.