Tara Kester

By Tara Kester

Research supports that you only have 3-7 seconds to grab someone’s attention and connect with them on your website. That is hardly enough time to get them to opt-in, make a purchase, or make the decision to contact your company to book your services. So within this 3-7 seconds, you have to convince your audience that it’s worth their time to stay. And how do you do this? In today’s video below, I give you some crucial tips on how to quickly connect with your audience and get them to take the next steps towards becoming a customer or client via your website.



Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.

About the Author

Tara Kester

Tara Kester

A graphic designer and digital marketer by trade, Tara (Brouwer) Kester started Shovel Creative in 2010 out of a passion for good design and customer service. To scale upon her core values of never leaving a client hanging or missing a deadline, her very first hire was a project manager. Since starting Shovel, Tara’s passion has extended to data and psychology-driven design—design that is proven and tested to connect with its audience and drive leads and sales. She is also committed to leadership and supporting her team. Tara has worked with high-profile brands such as Sony Online, Lexus, Pantone, Activision, THQ, and Warren Miller. For fun, she enjoys being outdoors by way of rock climbing, hiking, camping, and the occasional surf session. She also enjoys singing and playing her guitar.

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