Tara Kester

By Tara Kester

Yes, online marketing is growing. And growing. And will continue to grow. Exponentially. I’m here to tell you today, however, that print is not completely dead. While yes, you absolutely need to have an online marketing presence, there is also now a great opportunity to create a great impression with your prospect clients by sending them a unique print piece or brochure in the mail—especially because so few people are sending out nice, unique print pieces these days. So today, I’m going to give you some unique brochure and mailer ideas that will stand out to your prospects and are not likely to get thrown out.



Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.

About the Author

Tara Kester

Tara Kester

A graphic designer and digital marketer by trade, Tara (Brouwer) Kester started Shovel Creative in 2010 out of a passion for good design and customer service. To scale upon her core values of never leaving a client hanging or missing a deadline, her very first hire was a project manager. Since starting Shovel, Tara’s passion has extended to data and psychology-driven design—design that is proven and tested to connect with its audience and drive leads and sales. She is also committed to leadership and supporting her team. Tara has worked with high-profile brands such as Sony Online, Lexus, Pantone, Activision, THQ, and Warren Miller. For fun, she enjoys being outdoors by way of rock climbing, hiking, camping, and the occasional surf session. She also enjoys singing and playing her guitar.

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