General Hemp

Responsive Web Design & Development

Challenge

The legal cannabis and industrial hemp industry is a tough one to navigate. For this project, educating shareholders, prospect shareholders, and prospect shoppers on the legitimacy and lucrative potential of investing in our client’s portfolio was key.

 

Solution

We worked rigorously on the information architecture and wireframes of the site to make sure that information was easily digestible and easy to find. We also designed the site to be warm, friendly, and inviting as to not intimidate any prospect investors. We also prominently showcased their high-profile news outlets they had been featured in on both the homepage and other key areas. Post-launch, we implemented a multivariate testing plan with two goals in mind—to drive more prospect investors and also shoppers. Via testing, both goals were achieved—most notably in sales where they increased by 63% in the month that the winning test variable was implemented.

 

SERVICES
• Web Design
• HTML CSS & Javascript
• UX Design
• WordPress Development
• Project Management
• Multivariate Testing
Shovel Creative | Web Design & Development Shovel Creative | Web Design & Development Shovel Creative | Web Design & Development

Results

35%+

Engagement Level

*Bounce rate for organic traffic searching “Medical Marijuana” decreased by this amount.

63%+

In Sales

*Post-launch after implementing testing plan.

"I've worked with many web design companies and Shovel has been one of the best experiences I've had. We were so happy with our web design from shovel on a major project that we continued with them on retainer and they'll always be our first choice for web projects. They take the time to get to know our business and goals and because of it they are able to offer great creative direction. They're also great time managers and because of it all of our projects over the past 9 months have gone very smoothly."
—Michael Coleman, Marketing Director at General Hemp

Lead Magnet

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