The legal cannabis and industrial hemp industry is a tough one to navigate. For this project, educating shareholders, prospect shareholders, and prospect shoppers on the legitimacy and lucrative potential of investing in our client’s portfolio was key.
We worked rigorously on the information architecture and wireframes of the site to make sure that information was easily digestible and easy to find. We also designed the site to be warm, friendly, and inviting as to not intimidate any prospect investors. We also prominently showcased their high-profile news outlets they had been featured in on both the homepage and other key areas. Post-launch, we implemented a multivariate testing plan with two goals in mind—to drive more prospect investors and also shoppers. Via testing, both goals were achieved—most notably in sales where they increased by 63% in the month that the winning test variable was implemented.
• Website Design
• WordPress Development
• Project Management