Tara Kester

By Tara Kester

The first beer we chose to highlight for Shovel’s Beer Month was Modern Times’ Fortunate Island. We weren’t actually planning on doing this one, but it immediately the branding stuck out of the crowd thanks to its brown, yellow and orange colors – do those colors remind you of anything else that is unique to San Diego? The Padres of course! The font of the Modern Times is also classic, yet modern, just like the Padres’ uniforms of the ’60s, ’70s and early ’80s.


And now for the taste: I was a bit shocked because it had the hoppiness of an IPA but was smooth and easy to drink like a more traditional wheat beer.The colors of the can paired with the classic layout and the refreshing taste reminds me of being at a sunny baseball game on a Saturday afternoon.


Have any of you tried this beer or this brewer before? Even if you haven’t, we’d love to hear your take on this design.




Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.

About the Author

Tara Kester

Tara Kester

A graphic designer and digital marketer by trade, Tara (Brouwer) Kester started Shovel Creative in 2010 out of a passion for good design and customer service. To scale upon her core values of never leaving a client hanging or missing a deadline, her very first hire was a project manager. Since starting Shovel, Tara’s passion has extended to data and psychology-driven design—design that is proven and tested to connect with its audience and drive leads and sales. She is also committed to leadership and supporting her team. Tara has worked with high-profile brands such as Sony Online, Lexus, Pantone, Activision, THQ, and Warren Miller. For fun, she enjoys being outdoors by way of rock climbing, hiking, camping, and the occasional surf session. She also enjoys singing and playing her guitar.

Leave a Reply

Your email address will not be published. Required fields are marked *