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Design/Web Development

Impact Marketing: How Sales And Marketing Work Together

It’s astonishing… I’ve talked to and worked with many, many marketing directors over the years, and it amazes me how little the marketing and...

Design/Web Development

10 New Website Design Trends That We Applaud

Is it just me, or did most of 2015 and 2016 consist of slightly faded, “golden hour” hipster images with a white font laid...

Design/Web Development

Creative Juices: Brain Fuel for Marketers

As any designer or marketing professional knows all too well, you can’t force creative genius. Even the most clever and capable among us will...

Design/Web Development

The New Rules for Health Food Package Design

Back in the day when I was a kid growing up on Long Island, there were these places called health food stores. A far...

Design/Web Development

8 Ways to Maintain Your WordPress Website

Your WordPress website is designed, developed, and about to be launched. Hooray! Your website serves as a cornerstone marketing tool for your business, don’t let...

Design/Web Development

2015 Web Trends

There sure are some exciting things going on this year in the wonderful world of www. We’ve summed up ten of these most prominent trends we’re...

Design/Web Development

New Site Launch — Getting Competitive with New Energy Bite

New Site Launch from Shovel Creative. Shovel launches www.competenrg.com in conjunction with Deeter USA, a PR firm based in Doylestown, PA. This launch comes high in...

Design/Web Development

Microsoft Gets In the Game with Project Spartan

Congratulations to Microsoft—they are getting in front of the mess called Internet Explorer with the creation of an entirely new browser system which (supposedly)...

Design/Web Development

How to Effectively Choose & Use Stock Photos on your Website

Though stock photography is often thought of as cheesy, boring, and often damaging to a brand (and we would tend to agree), we understand...

Design/Web Development

Get Leads from Your Website: 6 Critical Best Practices for Conversion

  Your website could be a huge a waste of money. Here’s why.   Websites seem to be a “necessary evil” cost in doing...

Design/Web Development

Shovel Creative Welcomes New Front-End Web Developer

Shovel Creative is happy to introduce our newest team member, Steven Lutz. Steve will reside as Shovel’s senior in-house front-end web developer. Moving from...

Design/Web Development

Designs to be thankful for

Happy Monday! Here are some clever turkey day-themed designs we are loving this week!   Shovel Creative is a graphic design and web development...

Design/Web Development

3 Tips To Make Your Homepage Content Stronger

We all do too much. A typical day for me includes: Getting out last minute revisions for (on average) 4 projects per day, getting...

Design/Web Development

4 Tips to Break Through Creative Block

Creative blocks are something we are all familiar with. We are challenged with coming up with that next BIG idea. We rack our brains...

Design/Web Development

Apps and Mobile Websites: Which is a better option for your content?

I think by now, it’s undeniable that people are spending more time on their mobile devices than on their desktop and/or laptop computers—searching for...

Design/Web Development

Beer Highlight Month: A take on Saint Archer branding

Some pro surfers, skateboarders, artists and musicians walk into a brewery. That’s not the lead in to a corny joke, but how Saint Archer...

Design/Web Development

Beer Highlight Month: A take on Ballast Point branding

Not only is Ballast Point’s Sculpin IPA a favorite around the Shovel Creative office, it’s a San Diego beer institution. This IPA practically put...

Design/Web Development

Beer Highlight Month: A take on the Modern Times branding

The first beer we chose to highlight for Shovel’s Beer Month was Modern Times’ Fortunate Island. We weren’t actually planning on doing this one,...

Design/Web Development

Create and Set Up WordPress Templates

Often times, we find that marketing directors and business owners have a very basic understanding of html and css code. And though time may...

Design/Web Development

WordPress Plugins To Get Rid Of Spam

Who LOVES spam? I personally loved it with cheese on buns when I was little (yes, I grew up in the midwest), but now...

Design/Web Development

Unique Brochure and Mailer Ideas

Yes, online marketing is growing. And growing. And will continue to grow. Exponentially. I’m here to tell you today, however, that print is not...

Design/Web Development

The Gift of Gus’ Favorite WordPress Plugins

Isn’t WordPress great? It spreads joy to good little developers and businesses all around the world, saving them time and money on web development....

Design/Web Development

Christmas Card Behind the Scenes

This year, we did something a little different for our holiday card. For this entire year past, us elves have worked hard in the...

Design/Web Development

Happy Thanksgiving from Shovel Creative

It’s always good to stop, pause, and say “thank you” for all the good things in life. So today, we are going to stop,...

Design/Web Development

Unique holiday card ideas for your company

Don’t the holidays seem to just creep up on us faster and faster each year? We always find ourselves scrambling around roughly on December...

Design/Web Development

What a mobile and tablet responsive website looks like

Chances are, within the last 48 hours, you’ve used your smart phone to get online. And though most sites will work on your mobile...

Design/Web Development

The Don’ts & Don’ts of WordPress

So you have a custom WordPress site and have complete access to all the features but wonder, “Hmmm… there are all these buttons, should...

Design/Web Development

3 tips on how to keep your web design timeless

Yes, having a website designed and developed for you (done right) is an investment. So what if you make this investment and then 2...

Design/Web Development

Effective Sponsorship Booth Design

This week we’re shaking things up a bit. This week, we’ve been a sponsor at our first event (whooo-hooo!) that’s being put on by...

Design/Web Development

Project revisions, messages, and files in ONE place

Have you ever spent valuable time looking for that one email stuck in a chain of like 30? Or have you ever sent a...

Design/Web Development

(Video) How to crop and re-size your photos in Photoshop

Yes, when it comes to photos, size does matter. If a photo is the improper size for whatever it is you’re placing it on...

Design/Web Development

(Video) 3 must-haves for keeping your branding consistent

Ever feel like your marketing materials are all over the place when it comes to their design and layout? Well you’re not alone—it’s easy...

Design/Web Development

(Video) Finding unique, professional, affordable photos for your website and marketing materials

Yes, we here at Shovel pride ourselves in good, effective design. AND that design can be RUNIED and cheapened by just one bad photograph....

Brand Positioning

(Video) Quickly get your design team on board with your vision

Sometimes it’s hard to really put your finger on what you’re trying to convey to your design team. In today’s video below, Katie is...

Design/Web Development

(Video) Drupal, Joomla or WordPress: Which is best for you

In today’s web driven world, you have an overwhelming amount of web platforms to choose from to build your website on. Non-tech translation: you...

Design/Web Development

(Video) DYI: How to install contact forms in WordPress

With a click of your mouse below, Gus, our web developer, is going to show you how to add a contact form to your...

Design/Web Development

(Video) Exporting Print-Ready Fliers and Ads

If you’re designing a simple flier or ad in InDesign or Illustrator, it’s handy to know how to make these files print-ready for your...

Design/Web Development

(Video): Top colors for 2013

Ever notice that the same colors tend to pop up every year and every season in stores and in marketing materials? Well, that is...

Design/Web Development

(Video) WordPress Tutorial: How to install plugins

WordPress plugins are pretty much the greatest thing to come along since the internet. They’re essentially pre-fabricated pieces of code for almost any website...

Design/Web Development

(Video) Quick, Creative Ideas for Blog Posts & Engaging Content

Fresh content on your website via blog posts is critical for Google search rankings and to just give your following a reason to keep...

Design/Web Development

(Video) Design Psychology: Getting people to stay on your website

Research supports that you only have 3-7 seconds to grab someone’s attention and connect with them on your website. That is hardly enough time...

Design/Web Development

Set up Blog Articles to Post at a Later Date (WordPress How to Video)

“Consistency” is the #1 rule of blogging. So say you want to add a new post the same day every week, AND you’re going...

Design/Web Development

(Video) 3 Mistakes NOT to Make When Choosing a Domain Name

Clients and prospects often ask us for our feedback on choosing the right domain name for their business website. So today, we decided to...

Design/Web Development

Teamwork: 3 tips on getting your creative team to read your mind

Have you ever had a great meeting with your creative team and then, after getting their initial designs and layouts back, you thought “this...

Design/Web Development

(Video) How to Edit Content in WordPress

You know how important it is to be able to edit your own website content. And since WordPress is the platform we build the...