Everything Branding
& Digital Marketing.

Dig In

FEATURED STORIES

Brand Positioning

Impact Marketing: How To Increase Sales With Your Branding

I’ve mentioned it before… Branding, marketing, and sales teams don’t always play nice with each other. Either these departments play the blame game as...

Brand Positioning

3 Brand Positioning Statement Examples & How to Craft Them

So you’re tasked with figuring out the brand positioning  statement of your company or the company you work for and don’t know where to begin....

Brand Positioning

Impact Marketing and User Personas: Creating Branding That Resonates

In traditional marketing, the thinking goes something like this: get your product or message in front of as many people as possible, as often...

Brand Positioning

How to Hook Your Audience with Your Messaging

  We keep talking about using benefit-focused messaging—especially on your homepage as it’s the first thing someone sees when they land on your website....

Brand Positioning

Get More Leads: Your Story Alone Doesn’t Matter—Here’s What Does

I saw an Uggs ad recently… the line of copy went something like “Shop Our Story”. I immediately thought “why would I want to...

Brand Positioning

New Pantone Colors for 2015: Going Back to Nature

The 2015 Pantone colors of the year have been released, and this time they have gone back to nature. All of the colors they...

Brand Positioning

Managing Projects: 3 Tips To Be Effective and Efficient

PMs are the most creative pros in the world; we have to figure out everything that could go wrong, before it does – Fredrik...

Brand Positioning

Fall Favorites

Weather is getting a little cooler (unless you live in Southern California), the leaves are changing color, and Halloween decorations and candy dominate your...

Brand Positioning

Creating Professional Video Blogs on a Budget

So we took a little break from our video blog and are now bringing it back. And what better way to start this out...

Brand Positioning

(Video) Quickly get your design team on board with your vision

Sometimes it’s hard to really put your finger on what you’re trying to convey to your design team. In today’s video below, Katie is...

Brand Positioning

(Video) 2 of the BIGGEST common misconceptions in branding

What do the terms “brand” and “branding” actually mean? It’s really important to get a true grasp on this before you can start to...

Brand Positioning

(Video) How to define your target audience + there’s singing (at the end)

Defining your target audience can be scary. Because if you limit the people whom you tell about your product and services, then you’re also...

Brand Positioning

3 Tips on Making Content Creation Feel Less Overwhelming

Writing and pulling together content for your website can be daunting—we know because we’re in the middle of doing it here ourselves for our...