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3 Brand Positioning Statement Examples & How to Craft Them

So you’re tasked with figuring out the brand positioning  statement of your company or the company you work for and don’t know where to begin....

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Brand Positioing

3 Brand Positioning Statement Examples & How to Craft Them

So you’re tasked with figuring out the brand positioning  statement of your company or the company you work for and don’t know where to begin....

Brand Positioing

Impact Marketing and User Personas: Creating Branding That Resonates

In traditional marketing, the thinking goes something like this: get your product or message in front of as many people as possible, as often...

SEO/Content Strategy

New Digital Marketing Trends for Your Company to Consider in 2016

There are over a million blog posts out there for digital marketing trends this year (7,840,000 results to be exact from Google). Out of these...

Work/Life Balance

10 Ways to Motivate Yourself to Work Out After Work

Exercise is good. You should exercise. Right. But many of us eight-to-fivers struggle to find the time or motivation to exercise during the work week....

Brand Positioing

For Sports Marketing Companies: 5 Top Engaging Brands on Instagram

I want to preface this article by saying that my findings for sports marketing companies on top Instagram engagement for product-driven brands have taken...

Design/Web Development

Creative Juices: Brain Fuel for Marketers

As any designer or marketing professional knows all too well, you can’t force creative genius. Even the most clever and capable among us will...

Design/Web Development

The New Rules for Health Food Package Design

Back in the day when I was a kid growing up on Long Island, there were these places called health food stores. A far...

SEO/Content Strategy

The 2 Most Critical Practices for Turning Content Into Sales

Are you sick of writing content, never knowing if it’s truly engaging the right audience or leading to sales? I sure was… Writing good...

Social Media

Top Social Media Trends for 2016 to Impact Sales and Marketing

  We had the privilege of attending Digital Marketer’s conference this year—Traffic & Conversion Summit 2016. We’re dedicated followers of Digital Marketer’s education on...

Work/Life Balance

9 Tips for Traveling and Maintaining Your Wellness Routine

Living a jetset lifestyle surely has its pros and cons. Fancy client dinners on the company credit card is nothing to complain about. Room...

Work/Life Balance

5 Healthy Chocolate Snacks to Power Through Your Day

Creative roles that involve brand management and marketing require a special kind of focus. Here at Shovel, we try to keep our minds sharp with nutritious snacks...

SEO/Content Strategy

3 Ways To Impact Sales And Marketing With Lower Costs And More Leads

When it comes to digital marketing, two of the biggest metrics that people look at as a measure of success are the amount of traffic to their website...

Design/Web Development

8 Ways to Maintain Your WordPress Website

Your WordPress website is designed, developed, and about to be launched. Hooray! Your website serves as a cornerstone marketing tool for your business, don’t let...

Design/Web Development

2015 Web Trends

There sure are some exciting things going on this year in the wonderful world of www. We’ve summed up ten of these most prominent trends we’re...

SEO/Content Strategy

Google’s Mobile-Friendly Algorithm Update

Google’s Mobile-Friendly Algorithm: What You Need to Know In an average day, how many times do you depend on your mobile browser to search...

Design/Web Development

New Site Launch — Getting Competitive with New Energy Bite

New Site Launch from Shovel Creative. Shovel launches www.competenrg.com in conjunction with Deeter USA, a PR firm based in Doylestown, PA. This launch comes high in...

Brand Positioing

How to Hook Your Audience with Your Messaging

  We keep talking about using benefit-focused messaging—especially on your homepage as it’s the first thing someone sees when they land on your website....

Design/Web Development

Microsoft Gets In the Game with Project Spartan

Congratulations to Microsoft—they are getting in front of the mess called Internet Explorer with the creation of an entirely new browser system which (supposedly)...

Design/Web Development

Little Red Carpet Style to Your Branding

Awards season is very exciting around the Shovel office. Awards season is very exciting around the Shovel office… especially for me! One of my...

Design/Web Development

How to Effectively Choose & Use Stock Photos on your Website

Though stock photography is often thought of as cheesy, boring, and often damaging to a brand (and we would tend to agree), we understand...

Brand Positioing

Get More Leads: Your Story Alone Doesn’t Matter—Here’s What Does

I saw an Uggs ad recently… the line of copy went something like “Shop Our Story”. I immediately thought “why would I want to...

Design/Web Development

New Pantone Colors for 2015: Going Back to Nature

The 2015 Pantone colors of the year have been released, and this time they have gone back to nature. All of the colors they...

Brand Positioing

Overview of CES 2015: Life Changing Technology

Overview of CES 2015: Life Changing Technology The Consumer Electronic Show, held in Las Vegas every year, showcases the world’s leading technological advances. This...

Design/Web Development

Get Leads from Your Website: 6 Critical Best Practices for Conversion

  Your website could be a huge a waste of money. Here’s why.   Websites seem to be a “necessary evil” cost in doing...

Design/Web Development

Shovel Creative Welcomes New Front-End Web Developer

Shovel Creative is happy to introduce our newest team member, Steven Lutz. Steve will reside as Shovel’s senior in-house front-end web developer. Moving from...

Work/Life Balance

A Few Things We Are Thankful For At Shovel Creative

Here at Shovel Creative, of course we are thankful for our health, the never-ending sunshine, our friends and family and pets. We are thankful...

Design/Web Development

Designs to be thankful for

Happy Monday! Here are some clever turkey day-themed designs we are loving this week!   Shovel Creative is a graphic design and web development...

Brand Positioing

How to Publicize Your Website

At Shovel, we focus on designing and developing websites and optimizing them for lead conversion once someone visits it. We then partner with other...

Brand Positioing

Managing Projects: 3 Tips To Be Effective and Efficient

PMs are the most creative pros in the world; we have to figure out everything that could go wrong, before it does – Fredrik...

Design/Web Development

3 Tips To Make Your Homepage Content Stronger

We all do too much. A typical day for me includes: Getting out last minute revisions for (on average) 4 projects per day, getting...

Design/Web Development

Halloween means candy! Our three favorite candy designs

We love all of our clients, but one that is especially “sweet” to us is Montes Candy Company (get it?). Monte’s is a family-owned...

Design/Web Development

Fall Favorites

Weather is getting a little cooler (unless you live in Southern California), the leaves are changing color, and Halloween decorations and candy dominate your...

Design/Web Development

4 Tips to Break Through Creative Block

Creative blocks are something we are all familiar with. We are challenged with coming up with that next BIG idea. We rack our brains...

Design/Web Development

Tuesday means new music and new album designs!

Tuesdays have always been one of my favorite days of the week. Not because it was Taco Tuesday (although tacos are always reason to...

Design/Web Development

Apps and Mobile Websites: Which is a better option for your content?

I think by now, it’s undeniable that people are spending more time on their mobile devices than on their desktop and/or laptop computers—searching for...

Brand Positioing

Beer Highlight Month: A take on Saint Archer branding

Some pro surfers, skateboarders, artists and musicians walk into a brewery. That’s not the lead in to a corny joke, but how Saint Archer...

Brand Positioing

Beer Highlight Month: A take on Ballast Point branding

Not only is Ballast Point’s Sculpin IPA a favorite around the Shovel Creative office, it’s a San Diego beer institution. This IPA practically put...

Brand Positioing

Beer Highlight Month: A take on the Modern Times branding

The first beer we chose to highlight for Shovel’s Beer Month was Modern Times’ Fortunate Island. We weren’t actually planning on doing this one,...

Design/Web Development

Create and Set Up WordPress Templates

Often times, we find that marketing directors and business owners have a very basic understanding of html and css code. And though time may...

Design/Web Development

WordPress Plugins To Get Rid Of Spam

Who LOVES spam? I personally loved it with cheese on buns when I was little (yes, I grew up in the midwest), but now...

Design/Web Development

Unique Brochure and Mailer Ideas

Yes, online marketing is growing. And growing. And will continue to grow. Exponentially. I’m here to tell you today, however, that print is not...

Brand Positioing

Creating Professional Video Blogs on a Budget

So we took a little break from our video blog and are now bringing it back. And what better way to start this out...

Design/Web Development

The Gift of Gus’ Favorite WordPress Plugins

Isn’t WordPress great? It spreads joy to good little developers and businesses all around the world, saving them time and money on web development....

Design/Web Development

Christmas Card Behind the Scenes

This year, we did something a little different for our holiday card. For this entire year past, us elves have worked hard in the...

Design/Web Development

Happy Thanksgiving from Shovel Creative

It’s always good to stop, pause, and say “thank you” for all the good things in life. So today, we are going to stop,...

Design/Web Development

Unique holiday card ideas for your company

Don’t the holidays seem to just creep up on us faster and faster each year? We always find ourselves scrambling around roughly on December...

Design/Web Development

What a mobile and tablet responsive website looks like

Chances are, within the last 48 hours, you’ve used your smart phone to get online. And though most sites will work on your mobile...

Design/Web Development

The Don’ts & Don’ts of WordPress

So you have a custom WordPress site and have complete access to all the features but wonder, “Hmmm… there are all these buttons, should...

Design/Web Development

3 tips on how to keep your web design timeless

Yes, having a website designed and developed for you (done right) is an investment. So what if you make this investment and then 2...

Design/Web Development

Effective Sponsorship Booth Design

This week we’re shaking things up a bit. This week, we’ve been a sponsor at our first event (whooo-hooo!) that’s being put on by...

Design/Web Development

Project revisions, messages, and files in ONE place

Have you ever spent valuable time looking for that one email stuck in a chain of like 30? Or have you ever sent a...

Design/Web Development

(Video) How to crop and re-size your photos in Photoshop

Yes, when it comes to photos, size does matter. If a photo is the improper size for whatever it is you’re placing it on...

Design/Web Development

(Video) 3 must-haves for keeping your branding consistent

Ever feel like your marketing materials are all over the place when it comes to their design and layout? Well you’re not alone—it’s easy...

Design/Web Development

(Video) Finding unique, professional, affordable photos for your website and marketing materials

Yes, we here at Shovel pride ourselves in good, effective design. AND that design can be RUNIED and cheapened by just one bad photograph....

Brand Positioing

(Video) Quickly get your design team on board with your vision

Sometimes it’s hard to really put your finger on what you’re trying to convey to your design team. In today’s video below, Katie is...

Design/Web Development

(Video) Drupal, Joomla or WordPress: Which is best for you

In today’s web driven world, you have an overwhelming amount of web platforms to choose from to build your website on. Non-tech translation: you...

Brand Positioing

(Video) 2 of the BIGGEST common misconceptions in branding

What do the terms “brand” and “branding” actually mean? It’s really important to get a true grasp on this before you can start to...

Design/Web Development

(Video) DYI: How to install contact forms in WordPress

With a click of your mouse below, Gus, our web developer, is going to show you how to add a contact form to your...

Design/Web Development

(Video) Exporting Print-Ready Fliers and Ads

If you’re designing a simple flier or ad in InDesign or Illustrator, it’s handy to know how to make these files print-ready for your...

Design/Web Development

(Video): Top colors for 2013

Ever notice that the same colors tend to pop up every year and every season in stores and in marketing materials? Well, that is...

Brand Positioing

(Video) How to define your target audience + there’s singing (at the end)

Defining your target audience can be scary. Because if you limit the people whom you tell about your product and services, then you’re also...

Design/Web Development

(Video) WordPress Tutorial: How to install plugins

WordPress plugins are pretty much the greatest thing to come along since the internet. They’re essentially pre-fabricated pieces of code for almost any website...

Design/Web Development

(Video) Quick, Creative Ideas for Blog Posts & Engaging Content

Fresh content on your website via blog posts is critical for Google search rankings and to just give your following a reason to keep...

Design/Web Development

(Video) Design Psychology: Getting people to stay on your website

Research supports that you only have 3-7 seconds to grab someone’s attention and connect with them on your website. That is hardly enough time...

Brand Positioing

3 Tips on Making Content Creation Feel Less Overwhelming

Writing and pulling together content for your website can be daunting—we know because we’re in the middle of doing it here ourselves for our...

Design/Web Development

Set up Blog Articles to Post at a Later Date (WordPress How to Video)

“Consistency” is the #1 rule of blogging. So say you want to add a new post the same day every week, AND you’re going...

Design/Web Development

(Video) 3 Mistakes NOT to Make When Choosing a Domain Name

Clients and prospects often ask us for our feedback on choosing the right domain name for their business website. So today, we decided to...

Design/Web Development

Teamwork: 3 tips on getting your creative team to read your mind

Have you ever had a great meeting with your creative team and then, after getting their initial designs and layouts back, you thought “this...

Design/Web Development

(Video) How to Edit Content in WordPress

You know how important it is to be able to edit your own website content. And since WordPress is the platform we build the...

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