Tara Kester

By Tara Kester

I think by now, it’s undeniable that people are spending more time on their mobile devices than on their desktop and/or laptop computers—searching for restaurants, playing games, keeping tack of diet goals, making purchases, etc. If your company hasn’t explored options for delivering your content via mobile, you’re missing out on huge growth opportunities. So where do you start? What’s the best way to engage with your customers—an app or a mobile website? Today Gus is going to share some differences between apps and mobile websites and in what scenarios each would be appropriate. Watch it here.



Shovel Creative is a graphic design and web development agency dedicated to creating attractive and effective print and web materials, specifically focused on conversion and lead generation. To learn more about our process and how to work together, please contact us here.

About the Author

Tara Kester

Tara Kester

A graphic designer and digital marketer by trade, Tara (Brouwer) Kester started Shovel Creative in 2010 out of a passion for good design and customer service. To scale upon her core values of never leaving a client hanging or missing a deadline, her very first hire was a project manager. Since starting Shovel, Tara’s passion has extended to data and psychology-driven design—design that is proven and tested to connect with its audience and drive leads and sales. She is also committed to leadership and supporting her team. Tara has worked with high-profile brands such as Sony Online, Lexus, Pantone, Activision, THQ, and Warren Miller. For fun, she enjoys being outdoors by way of rock climbing, hiking, camping, and the occasional surf session. She also enjoys singing and playing her guitar.

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